Yesterday was my first LWL LIVE event here in Los Angeles. It was a day full of great speakers, consulting with future clients*, shopping, hanging with the ladies and well, just a full day of everything. It was held at the Dermalogica headquarters down in Carson. They have a beautiful facility, very futuristic and quite Mode/Ugly Betty-ish. Good space and good energy.

I loved hearing Dermalogica’s founder, Jan Wurwand’s story. Even more, I loved her whole “I went to beauty school, not business school” success story. Very inspiring. Daryn Kagan, formerly of CNN and now creates inspirational news stories on the web. I love how she was able to take losing her job and turning it into something beautiful. Paige Adams-Geller of Paige Premium Denim also had an empowering, love your body message that couldn’t be ignored; she wants you to be comfortable in your genes not just your jeans.

My favorite part of the whole event though, had to be the web savvy panel: the ladies from Ideal Bite, Ask Patty, Style Diary (and one more gal that writes for the Huffington Post – I didn’t get a program and the LWL site wasn’t updated with her info). I loved how they’re all web-based, yet all have different business and advertising models. But more importantly, I love who they all supported the idea of blogging, getting yourself out there on social networks, and even using blogs instead of launching an out and out site (all what I preach!).

I wished someone had thought ahead to record the speakers since I missed parts of the web gals panel. Turns out I was stuck in the body of a teenager and well, had a bit of a girlie accident. Yeah, I wore khakis and figured that since I’m an adult, I know my body and I don’t have anything to worry about. Of course, I neglected to consider the fact that I’d be sitting ALL day long – from the crack of dawn drive down until the drive back (nearly 10 hours total). Embarrassing? Oh hell yeah. But hey, at least I was in a room full of women and we’ve all been there a time or two (even if mostly only in our teens).

But it was a great day and one I’d gladly do over – with a few small adjustments 😉 Today I’ve got some Farmer’s Market time with the hubs (if it’s not too late) and book club with the gals. The author will be joining us so I’m pretty stoked!

* my biz site officially launched while I was there – so now I’m all official like.  Thanks Rachael!