Seth Godin cracks me up. Of course, this is probably why both his books and his blog are such enjoyable reads. For anyone in the business or marketing world, Seth Godin is the genius behind finding new ways to get your message across, your product out there and explaining how things go viral and become the next big thing.
His latest book is, Meatball Sundae: Is Your Marketing Out of Sync? He explains as an”unfortunate result of mixing two good ideas.” He goes on to clarify that “the challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. ”
PS – I gave up and just used the link. I really need to upgrade this blog to a hosted site, the challenges I have embedding Youtube videos kills me!